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Our Services

Brand Strategy & Identity Designed for Lasting IMPACT

Your brand should do more than just look good—it should communicate, connect, and convert. Whether you need a brand strategy to clarify your vision or a full identity system to establish your presence, we’ve got you covered!

together, we'll make your
brand stand out

At Lady Muse, we offer structured, high-impact branding solutions that bring together strategy and design to create brands that are not only beautiful but built to last. Explore the services below to find the right fit for your brand’s next level.

Brand
Strategy
Brand
Identity
Brand
Experience
Brand
Maintenance

Lets make an IMPACT together

Whether you’re starting fresh, refining your existing brand, or need ongoing design support, these packages are designed to give you a cohesive, impactful, and professional brand identity. Choose the level of service that best fits your needs and let’s create a brand that truly stands out.

IMPACT
Brand Strategy

Through the IMPACT Framework, we define your brand’s identity, messaging, personality, audience, competition, and touchpoints—ensuring every element is aligned and strategically positioned for growth. This package gives you the foundation to create a brand that not only looks great but also connects, resonates, and drives long-term success.

Included in the Package

1-Hour Strategy Workshop: Work closely with us in an engaging, collaborative session to uncover your brand’s potential and define a clear, actionable path forward.

Defining Your Brand Identity: Unveil your brand’s true essence by defining its mission, vision, and purpose—ensuring your business speaks authentically and with intention.

Crafting Your Messaging: Create a compelling and cohesive brand voice with key messaging that not only resonates but captivates your audience at every interaction.

Shaping Your Personality: Bring your brand to life by developing its unique tone, style, and values—creating an emotional connection with your customers that sets you apart.

Knowing Your Audience: Gain a deep understanding of your ideal customers—their aspirations, challenges, and behaviours—to make every decision resonate with their needs.

Analysing Your Competition: Identify opportunities to stand out by evaluating competitors, uncovering market gaps, and leveraging your unique strengths.

Mapping Your Touch Points: Design a seamless and consistent brand experience by strategically planning how your audience interacts with your brand across all channels.

Comprehensive Strategy Document: Receive a polished, professionally designed PDF that captures your entire IMPACT™ brand strategy, including: A detailed blueprint of your complete brand strategy, encompassing all six phases, designed to guide your brand with clarity and purpose as well as two expertly curated moodboards that define your creative direction, perfectly aligned with your brand strategy.

Timeframe

The full strategy process, including the workshop, research, and final deliverable, typically takes 1–2 weeks. This allows for thorough exploration, collaboration, and refinement to ensure the best outcome for your brand.

Investment

The investment for the IMPACT Brand Strategy begins at R1,000. This includes a comprehensive strategy development process that is tailored to your brand’s unique needs and objectives, ensuring a clear, actionable roadmap that drives results.

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IMPACTFUL
Brand Identity

This all-inclusive package combines the powerful foundation of the IMPACT Brand Strategy with the creative execution of a visually stunning identity. We cover every aspect of your brand’s visual presence to ensure it resonates, stands out, and leaves a lasting impression.

Included in the Package

I – IMPACT™ Brand Strategy:

Includes everything from the IMPACT™ Brand Strategy to give you a clear, actionable roadmap. This covers Identity, Messaging, Personality, Audience, Competition, and Touch Points to ensure your visual identity aligns with your brand’s core values and goals.

M – Mockups

Real-world application mockups that showcase how your brand identity will look on various materials—be it stationery, digital assets, or packaging. These visual representations help you envision your brand in action.

P – Photography Direction

Guidance on the visual style and tone for your brand’s photography, ensuring consistency across all images used in marketing, websites, and social media to reinforce your identity.

A – Assets (Illustrations, Icons & Patterns)

Patterns: Unique, branded patterns that enhance your visual identity and add a dynamic touch to your assets (perfect for packaging, backgrounds, or web elements).
Icons: Designed for ease of recognition and consistency in your branding materials.
Illustrations: Tailored artwork that represents your brand’s story and values.

C – Colour Palette

A thoughtfully curated colour palette featuring 4–6 colours that reflect your brand’s personality, evoking the right emotions and ensuring visual harmony across all your brand materials.

T – Typography Suite

Heading Fonts: Bold, impactful fonts for titles and key messaging.
Subheading Fonts: Subtle, clear fonts for secondary text.
Body Fonts: Easy-to-read fonts for the main content.
Accent Fonts: Unique fonts to add character and variety where needed.

F – Final Files

All the essential files in multiple formats (JPEG, PNG, PDF, SVG) for ease of use across both digital and print applications.

U – Utilities

Brand Presentation Document: A polished, editable document for presenting your new brand identity to stakeholders, clients, or the public in a professional format.
Brand Guidelines Sheet: A condensed, easy-to-use document outlining how to use your brand assets across all touch points, ensuring consistency in your visual identity.
Brand Guidelines Document: A detailed, comprehensive guide covering the correct usage of your logo, colour palette, typography, and other elements for consistency in your branding.
Launch Guide: A strategic roadmap to help you roll out your new identity, making sure the launch is as impactful as the design itself.

L – Logo Suit
Primary Logo: The main logo that represents your brand.
Secondary Logo: An alternative version for flexible usage.
Submark Logo: A simplified version of your logo for smaller-scale use.
Brand Mark: A standalone symbol that embodies your brand.

Timeframe

We typically deliver the full package within 2–3 weeks, depending on the complexity of your brand and feedback cycles. This includes all design, revisions, and the final delivery of files and documents.

Investment

The investment for the IMPACTFUL Brand Identity Package starts at R5,000. This covers everything from your brand strategy to the final design assets, ensuring your brand identity is created with intention, creativity, and precision.

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IMPACTFUL PRO
Brand Experience

The IMPACTFUL PRO Brand Experience is an all-encompassing package that gives your brand everything it needs to thrive, both online and offline. It includes a comprehensive IMPACT Brand Strategy, a full IMPACTFUL Brand Identity, and a beautifully designed 5-page website tailored to your brand’s essence.

Included in the Package

IMPACT Brand Strategy
A comprehensive strategy that defines your brand’s identity, messaging, personality, audience, and competitive positioning. You’ll receive a detailed plan with a clear direction and actionable steps.

IMPACTFUL Brand Identity
Custom-designed logos, typography, colour palette, and visual assets, including illustrations and photography direction. You’ll also get a brand guidelines document, mockups, and a brand launch guide to ensure consistency across all touchpoints.

Custom Website Design: A fully tailored design that reflects your new brand identity and ensures a seamless user experience.

Responsive Design: Optimised for mobile, tablet, and desktop devices, ensuring your website looks great everywhere.

Home Page: The first impression of your brand—designed to captivate visitors and guide them towards taking action.

About Page: A page that tells your brand’s story, mission, and values, creating a personal connection with your audience.

Services/Product Page: A dedicated page to showcase your offerings, with clear, compelling content that drives conversions.

Contact Page: A user-friendly contact form with your business details, making it easy for customers to get in touch.

SEO Optimisation: Basic on-page SEO to ensure your website is found in search engines and ranks well.

Website Launch: Full support through the launch process, ensuring your website goes live smoothly.

Timeframe

We typically deliver the entire package within 3–4 weeks, allowing time for collaboration, feedback, and refinement. This ensures that your brand strategy, identity, and website are fully aligned, strategically designed, and ready for launch.

Investment

The investment for the IMPACTFUL PRO Brand Experience is priced from R10,000, reflecting the full scope of the work involved, including strategy, brand identity, and website design. This investment ensures a cohesive, impactful brand presence that will elevate your business and create lasting connections with your audience.

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IMPACTFUL CARE
Brand Maintenance

The IMPACTFUL CARE Package is a monthly retainer service designed for brands that require continuous support with branding, design updates, and strategic brand management. Whether it’s refining your visuals, creating new marketing materials, or ensuring brand consistency across all platforms, this package gives you expert brand support without the hassle of hiring in-house.

Included in the Package

Design collateral:
Business cards, Thank you cards, Gift cards, Leaflets, Brochures, Packaging, Label design, Tissue paper and more.
​

Marketing materials:
Banner designs, Sticker designs, Marketing graphics, Stationery, Price sheets.
​

Digital assets:
Social media templates, Graphics, Gifs, Illustrations.

Timeframe

The turnaround time depends on the complexity of the task and the number of hours in your selected package. Smaller updates and design refinements can be completed within a few days, while more detailed projects may take longer. We’ll work together to prioritise tasks each month, ensuring your brand gets the attention it needs while staying on schedule.

Investment

Flexible Monthly Plans:

10 hours/month – R5,500 (R550 per hour)
20 hours/month – R9,000 (R450 per hour)
30 hours/month – R12,000 (R400 per hour)

Minimum Commitment: 3 months

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Book a Call

Ready to elevate your brand with a strategic and impactful approach? Let’s chat! Whether you need a brand refresh or a complete transformation, I’ll help you gain clarity, confidence, and a brand identity that truly reflects your business.

Book your free discovery call today and let’s make an IMPACT together!

lets do this!
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Contact

  • email: info@ladymuse.co.za
  • Phone: +27 068 816 1408

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